The sign joins a small club of big signs in the area, including Silvercup Studios, PepsiCola, and IDCNY.
JetBlue and local city officials were so psyched about the lighting of the sign, they videotaped the inaugural lighting ceremony.
To further commemorate this event, JetBlue is running a sweepstakes on Twitter for the chance to win 2 roundtrip JetBlue Travel Certificates, which can be used on any JetBlue flight. All you have to do is tweet them a photo of their rooftop sign, including the hashtag #BrightLightsBlueCity (a great vantage point is from the north side of the Queensboro Plaza subway platform). The sweepstakes ends at 11:59 PM EDT on Wednesday, September 19, 2012.
Previously on QueensNYC:
Jet Blue sign soon to light up Long Island City