Closing Bell: Making Room for Pepsi

Long Island City Pepsi

TF Cornerstone’s new residential tower 4610 Center Boulevard had a special design challenge: creating space for the nearby 1936 PepsiCo sign that has become a symbol of Long Island City. The New York Times reports that the building, designed by Arquitectonica, has a 12-foot recess in the bottom eight floors, which creates a 45-foot gap from the sign. Pepsi originally sold the land in 2001 to Rockrose Development – which TF Cornerstone later split from – but the soda company kept a small parcel to house the sign on. Luckily, the side facing the apartment isn’t lit up.

Photo: Kael Goodman