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Image source: DNAinfo – one of many Dunkin’ Donuts in Queens

The NY Daily News reports that Queens is a great success when it comes to chains, according to a report by the Center for an Urban Future. The presence of chains increased in the borough 2.1% over last year; there’s now a total of 1,658 locations. The only other borough that has more chains is Manhattan. But Queens has the most Dunkin’ Donuts, Baskin-Robbins and Rite Aid locations in the city.

So why do chains love Queens? It’s because the management of chains perceive Queens to be “the middle class borough” and that is the target group that most chains are looking for. Also, chains have historically done well here, so that just encourages more locations to open up. Jack Friedman, executive director of the Queens Chamber of Commerce, blames it on the fact that Queens has so many shopping malls. Chains can also survive economic downturns better than smaller, independent shops, and that is attractive the landlords, too.

Queens sees 2.1% growth in number of national chain stores [NYDN]


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